Trust in technology
Whether it's through Twitter, chatbots or email, is connectivity improving or damaging the exchanges and relationships companies have with their customers?
We explore how brands can build trusted customer relationships in a world where touchpoints are increasingly moving online.
Reveal insight one
I completely object to the idea of talking to an automated bot on social media, even if it means my question is answered faster
Reveal insight two
"It's not about whether it's a chatbot or a person. It's about whether they are above-board about it being a bot. I'd feel like a fool if I found out it's not a person after all."