Connected Life 2014

Western markets Indonesia 37% Nigeria 45% Hong Kong 29% Singapore 28%

The fast moving markets are
those you might not expect

Western markets
are getting left behind

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A high percentage of internet users in Asia are already using wearable tech such as Fitbit, Google Glass and smartwatches Emerging markets are interested in new technology due to huge levels of necessity driven demand Peer-to-peer lending   3D printing   Wearable tech   Adoption is powered by mobile
Share of all device time on mobile

Moments are fragmenting…

…media has evolved
across devices…

…and the chosen
channels are changing

TV is not dead

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Globally 41% of internet users watching TV will also be doing something else On average, internet users around the globe have Globally, 88% of internet users watch traditional TV on a weekly basis While 60% watch online videos
7% Shopping
11% News & Entertainment

There is a time and a
place for every brand…

Seize the moment

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Radio usage

PC usage

TV watching

Mobile usage

In the UK, radio is still a key channel for 21% of internet users in the morning Throughout the afternoon, PC usage in Finland
ranges between 24-40%
Globally, 76% of internet users watching TV at dinner time are not using other devices In India, mobile is the most frequently used device throughout the day, with usage ranging between 25-38%

Connected Life

Connected Life 2014 explores how technology is transforming the lives of consumers across the planet.

Covering over 55,000 regular internet users in 50 markets around the world, Connected Life offers essential insight into the impact of the growing digital ecosystem on the media landscape.

It uncovers new and exciting opportunities for marketers to connect with their consumers in this increasingly complex environment.

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