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Learn how connectivity is changing the behaviour of people online across 57 countries.

Connected Life

The definitive guide to how connectivity is reshaping consumers, connections, content and commerce.

About the study

Connected Life is Kantar TNS's annual study of connectivity covering 70,000 people across 57 markets. The survey covers content media consumption, device infrastructure, digital activities, purchase (online and offline), respondent profiles, brand engagement touchpoints, online customer service, drivers of eCommerce, deep dive into social networks, attitudes to and preference for online brand engagement. Methodology was either online or offline, following standardised local market approaches. Sampling and quotas focused on regular Internet users: at least weekly, for leisure purposes. Fieldwork was completed June - September 2016.

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